How Much Should You Pay for a Logo Design?
At first glance, logos may seem more like a luxury than as a must-have item for every company. However, a closer inspection will reveal how logos can help convey positive ideas about a company and its products to its clients. When well-designed, they can be used to increase brand awareness, build trust, and even create an emotional bond between a company and its customers.
But how much should logos cost? Well, as with most things in life, you get what you pay for. So keep reading below as we go through every option and find out which price is best for you.
Logo makers can help you save time and money
If you’re just starting your business you’ll most likely be too strapped for cash to invest in a professionally-designed logo. The good news is, though, that you can make one yourself by simply using an online logo generator. These logo makers allow people with little to no design experience to create basic and generic logos in very little time. To simplify the design process even further, logo makers come with a variety of stock icons and fonts that allow you to give a professional touch to your design.
Although the price may vary depending on which logo maker you choose, most services will charge between $20 – 50 dollars per design to start with — some online services can even be used for free. The downside is, though, that designs tend to be very basic and generic, so if you value branding over money you might want to look somewhere else.
On the other hand, if you’re looking for a cheap branding solution for a one-time event, conference, or gala, using a logo maker will save you precious time and money that’s better spent elsewhere.
Logo designs can be found for as little as $100
If you re looking for a permanent logo for your company, and not just a one-off solution, then your first stop should be talking to a freelance designer. If you’re clueless on where to find one, a good way to start is by asking fellow business owners which designer they used or, alternatively, you could try browsing popular Logo Designer like 48HoursLogo or freelancing platforms like Fiverr or Upwork and pick one who has great reviews. As example see below the 48HoursLogo Pricing:
Logo designs range between $100 to $400
When it comes to prices, freelance designers can often charge anywhere between $250-800. Designs are typically simple and consist of a logo with a well-defined company name and mark. Anything beyond a basic design, such as complex patterns and letterings, will increase the price of the logo. The price for 48HoursLogo better than freelance designers where you can list your contest for just $29 and you will receive so many logo ideas form the designers.
A good designers will use the instructions you give him and create an attractive design which truly embodies your company. Normally this requires you to be involved in the design process, so you should get at least two concepts and two rounds of changes if you need them. The finished product should look professional, smart, and unique.
48HoursLogo has such processes for you to go through. First of all, the owner will list the contest to all registered designers. In light of your logo brief, designers will present different logo ideas for you to browse. Just the owner can see the plans submitted during qualifying stage to give input. The span of the passing stage is between 1 to 7 days which can be set while making the challenge.
When you request logo design like 48HoursLogo, that’s how things should be in a perfect scenario. Unfortunately, this isn’t how it always happens in the real world if you go to online freelancers. There are many unscrupulous designers out there who will try selling you generic or even stolen designs. That’s why most times it’s better to invest a little more time and money to get it right the first time rather than saving yourself a few dollars and then having to rebrand your logo later to avoid copyright suits.
Midrange designs range between $400 to $700
An intermediate logo design will often be worth two or three times more than a low-cost design but comes with many benefits. Midrange designs tend to include the extras, allow you to choose from up to 10 original designs, and give you the right to request as many changes as you need until you’re satisfied.
The benefits don’t stop there, though, because besides giving you a unique logo most companies will give you at least three concepts for each type of stationery. In our company, for example, we provide custom concepts for every type of format you need. Whether it’s business cards, letterheads, or envelopes, our customers’ logos look great in both their digital and paper formats.
With this price range you can either choose a freelancer with a proven track record or start a logo contest and pick the design which best captures the spirit of your company. Hiring a freelancer is a good way to get your money’s worth, as you can get a good idea of his talent before hiring him by checking his portfolio and customer reviews. Logo contests, on the other hand, can give you dozens of unique logo ideas in just a matter of days. Contests will typically last a week or two, so you’ll have time to exchange feedback with the designers.
Expert logo design services start at $1,000
Once you have made it into to the big leagues you’ll need an expert team of creative agents who can fulfill your branding needs, and here’s where design agents come into play. Unlike freelancers, design agencies go the extra mile and offer you not just a logo but a complete branding package.
How does this work? Well, find multitude of branding packages for every budget you plan, but when it comes to high-end design don’t cut any corners. Get to work with a dedicated team of professional graphic artists who can create expressive designs using the right combination of colors, patterns, and typography.
Although hiring a design agency may seem expensive, the truth is that it gives you the best bang for your buck, especially if you’re thinking of a long-term logo for your company. Agencies will approach your project from all angles and even do your market research for you to understand how your brand can stand out from your competitors, so definitely consider hiring an agency once your company starts growing.
With so many pricing options for logo design it can be very confusing to pick one. However, what you should remember is that the price isn’t as important as is what you’re getting for your money. Do you want a one-off design for an upcoming event or an outstanding design that captures what your company represents? Whatever the answer is make sure that your agreement gives you full copyrights over your logo as well as both a high-definition vector version for printing and a web-optimized version for digital use.
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